(1) Peaceful world: Since beginning, Art of living is very devoted for the world peace and Srisri is working with their volunteers to spread peace at many places i.e. Peace in Kashmir, Syria, Iraq and Naxalite areas and work is still going on on as a routine.
(2) Empower People by
Awesome Workshops & Spreading Humanity + Appreciation of Different Cultures: Sri Sri Ravishankar is empowering people from all over the world with Sudarshan Kriya classes (Happiness Programs) and other powerpack courses and today crores of people are connected with SriSri through his Sudarshan Kriya or any other peace or volunteering work. There are courses for each age group from child to old age people. Many artists are connected because Art of living keep organising huge events like World Culture Festival 2016.
(3) Create a volunteer for better India/World: This is the most happening reason for AOL’s success. Art of living is really successful because it has not much employees who get bored on mondays and wait for holidays or weekend. Volunteers work 24x7 for good causes and most recent example is River Rejuvenate program by the art of living. AOL volunteers have rejuvenated several rivers in India and Sri Sri has tweeted that they will build 27 new schools in Kashmir. Art of living runs free schools in Naxalite areas (Legend says there are some naxalite places where no gov. schools can be found and art of living is running free school there). Lots of work happening all over the world by the art of living with the clean intention and that is may be the best reason for the success of the NGO.
(4) This is silly but Negative news works: Inspite of fully transparent approach, some people keep sprinkling mud on the art of living and as usual our print media or some websites gives it top priority and as always negativity works faster than positivity and lot of new people get to know about the NGO’s good work. I am an art of living faculty and this is my experience that when there is some news going on about art of living on national television or print media, more people do the course than usual.
So these are very few factors, of course Sri Sri Ravishankar’s determination and vision is responsible for the huge success of the Art of Living.